Movie legend Clint Eastwood is taking legal action to prevent the use of his name without permission.
The 82-year-old Oscar winner has filed a lawsuit against Evofurniture, a website named Immod.com, and the owners of the website’s domain name.
Eastwood claims the defendants are selling products branded around his first and last names, breaching his trademark rights.
A paper filed in Los Angeles Superior Court claimed they are “continuing to use Mr. Eastwood’s name, identity and persona for the purpose of attracting attention to the infringing products”.
The filing also claims that some of the actor’s famous film roles are referenced in the firm’s marketing.
One product description cited reads as follows, “When you’re invited into a person’s home, you get to see the good, the bad and the ugly.
“When visitors come to your home, the Clint 47″ Entertainment Center makes your family room alone look like you live in a perfect world of a million dollar baby.”
Eastwood is reported to be seeking a long-lasting injunction against the use of his name and image.
Damages are also being sought as recompense for the alleged trademark infringement.