A number of domain names will come up for grabs as Banks.com, the financial services media properties operator, changes its business strategy.

The company confirmed this week that it has exited its legacy search business and will begin divesting its non-core domain assets.

Look.com will be the first domain name to be sold off as the firm investigates new market opportunities.

Dan O’Donnell, chief executive officer of Banks.com, said that any domain names which are not core to the financial vertical will be auctioned off to raise the cash needed for business growth in other areas.

“Look.com isn’t just a great domain name; it’s a phenomenal domain name the likes of which rarely come up for sale,” he stated.

“We encourage any interested parties to make their interest known.”

Banks.com said it would accept the “best immediate offer” it receives for Look.com and reinvest the proceeds of the sale into the online tax arena.

Writing for the Guardian, Andrea Wren recently claimed that selecting a memorable domain name is important for any business.

Banks.com to divest domain name portfolio

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