Following the major introduction of new generic Top Level Domains (gTLDs) in 2014 and 2015, many digital brands are now wondering what their next move is regarding their online presence. As a brand owner, do you put all your eggs
The first 60 days of the new year saw 36 mainstream cyber attacks committed against government, public, and private sector businesses around the world, and there’s no sign of it relenting. The list of cyber attacks is endless. It takes
You can find reports of new data breaches in the news every day, targeting industries including finance, healthcare, government, social media—and the list goes on. In fact, the first five months of the new year has seen 433 mainstream attacks
In the last two weeks of January 2016 alone, 52 mainstream cyberattacks were committed against governments, public, and private sector companies around the world1. That’s more than three attacks a day. Experts are warning that it’s no longer if—but when—your
This special edition of the CSC® Digital Brand Services’ New gTLD Utilization Report coincides with the International Trademark Association (INTA) Annual Meeting, giving you insight into how new gTLDs are being used, including the 90 active .brands. The number of
Despite the Internet Corporation for Assigned Names and Number (ICANN) introducing the Uniform Rapid Suspension (URS) system to help brand owners enforce their rights in the new generic top-level domains (gTLDs), the numbers so far suggest that it has not
The International Trademark Association’s (INTA) 138th Annual Meeting will be in sunny Orlando, Florida this year, and the focus will be to shed light on important digital brand topics for brand owners—specifically brand protection for the global economy. Over 9,500 attendees
Every day in the news, there’s a new cybersecurity infringement reported. With the introduction of new gTLDs, the domain landscape is changing significantly—magnifying issues brand owners were already facing—like cybersquatting and typosquatting. For the sake of business and reputation, companies
by Vincent D’Angelo The latest edition of CSC® Digital Brand Services’ New gTLD Utilization Report shows both the number of .brands and generic top level domains in the Alexa Top 1M increasing by over 30% since our February report. As always,
BrandVerity® recently examined the brand keywords of over 250 popular, consumer-facing U.S. brands for their Q4 2015 report The State of Branded Keywords in Paid Search. The results show how many brands are targets for trademark infringers who bid on and use brand keywords to lead consumers to their imposter sites through paid search results.
BW_Branded-Keywords-Q4-2015Many of these infringing advertisers do not compete directly with the trademark owner; rather, they move traffic to their own websites where they receive compensation for ads they serve. But any traffic that is diverted from your brand’s website can translate into permanently lost revenue. Only an automated brand monitoring solution can give you a clear picture of how your brand is being targeted on different search terms, search engines, and at different times of day.