Global consultancy firm Deloitte has applied to the Internet Corporation for Assigned Names and Numbers (ICANN) for the top level domain (TLD) name .deloitte.
It is hoped that the use of top level domains such as this will give brands a more personalized online presence.
They will also protect businesses as a TLD acts as a defense against counterfeit websites and helps prevent domain squatting.
Deloitte is among the first batch of companies applying for TLDs.
“Being a pioneering applicant for a TLD aligns with the Deloitte brand’s positioning and marketplace presence as leader, innovator, and impact maker,” said Heather Hancock, managing director, Global Brand & Communications.
“Additionally, the ‘.deloitte’ TLD will offer improved site accessibility and usability to Deloitte member firm clients, recruits, and others for an enhanced online experience–and lay a foundation for future online innovation.”
ICANN recently extended the application date for top level domain names until April 30th following a technical glitch.