Organizations have the option of registering various different types of trademarks, according to their individual requirements.

According to the World Intellectual Property Organization (WIPO), the possibilities for registrants are “almost limitless”.

Trademarks may be one or a combination of words, letters, and numerals, the organization explained.

“They may consist of drawings, symbols, three-dimensional signs such as the shape and packaging of goods, audible signs such as music or vocal sounds, fragrances, or colors used as distinguishing features,” it added.

WIPO said that in addition to trademarks identifying the commercial source of goods or services, several other categories of marks exist.

“Collective marks are owned by an association whose members use them to identify themselves with a level of quality and other requirements set by the association,” the organization added.

In addition, certification marks are given for compliance with defined standards, but are not confined to any membership.

They may be granted to anyone who can certify that the products involved meet certain established standards, WIPO said.

Different types of trademarks available to businesses
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