In order to run a successful domain name strategy, parties need to monitor the activities of rival brands in the online sphere.
They need to have a real-time awareness of new and potentially infringing registrations, in order to guard their brands against external misuse.
Some domain name registrants may attempt to utilize brand names – or similar terms – in a disparaging way that can damage a brand’s reputation.
And businesses and organizations need to be aware of external activity which potentially affects them, legally or commercially.
Monitoring is critical to maintaining a sound, long-term online presence, with ongoing analysis of web activity the best way to stay ahead of external threats.