The domain name extension selected by a company or individual provides more information about their website, one expert has claimed.
Patrick Aboagye, chief executive of Danipa Business Systems, explained that domain names suffixes can be categorized into Top Level Domain (TLD) and country code Top Level Domain (ccTLD).
“Domain names ending with .com, .org, .net, .info, .biz, .name, .mobi, .asia , or .tel are examples of TLDs whereas domains ending with.us, .de, .fr, .uk, .in, .it, .es are examples of ccTLDs,” he said.
Mr. Aboagye noted that domain name registrants can select different TLDs or ccTLDs when buying your domain.
“Most organizations buy their domain in different TLDs and ccTLDs to protect their brand identity or to identify with countries that they operate in,” he noted.
The sector they are operating in – public or private – is also likely to influence their choice of TLD, with .gov common among government-funded websites.
From next year, businesses will also be able to purchase generic top level domain names which include their company branding.