Selecting a domain name is “a vital step” in the growth of a new business, according to one internet commentator.
Thomas Darré Medard Frederiksen, chief operating officer at One.com, said a well-chosen domain name can help broaden a company’s reach.
“When combined with interesting content and a solid service or product it can be a winning formula,” he stated.
“Consider all the options, take into account current offerings as well as future plans and select a domain name that will [deliver].”
Up until April 12. 2012, companies have the option of registering their own generic top level domain names, which gives them maximum flexibility when creating a new web address.
But even without gTLDs, there are still 22 top level domains – such as .com, .info and .net – to choose from.
Mr. Frederiksen suggested that .com domains are generally the most favorable as they tend to have the widest reach on the internet.
But as a result, they are more difficult to obtain, and some organizations may be required to pay hefty sums to secure ownership of the domain name of their choice.