Domain names can be extremely valuable assets for businesses and organizations, it has been suggested.

According to the Financial Express, domain names have become “the real estate of the online world”.

“In particular short and memorable names can easily sell for six-figure sums at auction, delivering significant returns for investors keen to avoid the turbulence of today’s stock markets,” the news provider stated.

For example, this month’s auction of apps.net is expected to fetch a hefty price, given the importance of applications to many firm’s business models in the digital age.

The news provider said names should be as short as possible and easy to remember, without deviating too far from the core competence.

It remains to be seen what sort of impact the impending launch of new generic top level domain names has on domain name values.

But there is still likely to be significant interest in the most commercially attractive web addresses, which are likely to change hands for large sums of money.

Domain names ‘are online real estate’

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