Dot Brand Insights—Mobile-First and Voice Search In our newest CSC® Dot Brand Insights Report, we give you the details on Google’s new mobile-first indexing system—transitioning already-optimized sites with complete integration slated for 2018. Voice search is also changing the .BRAND
The holiday season from November to December corresponds with the largest shopping season of the year. Starting on Black Friday—November 25, 2016—and gaining momentum on Cyber Monday—November 28—the biggest online shopping day in the U.S.—the opportunity for cyber crime will
The September edition of CSC® Digital Brand Services’ New gTLD Utilization Report shows 14,098 generic top level domains have broken through to make the Alexa Top 1M list, up 19% since our last report. As always, we continue to share
This special edition of the CSC® Digital Brand Services’ New gTLD Utilization Report coincides with the International Trademark Association (INTA) Annual Meeting, giving you insight into how new gTLDs are being used, including the 90 active .brands. The number of
Despite the Internet Corporation for Assigned Names and Number (ICANN) introducing the Uniform Rapid Suspension (URS) system to help brand owners enforce their rights in the new generic top-level domains (gTLDs), the numbers so far suggest that it has not
The International Trademark Association’s (INTA) 138th Annual Meeting will be in sunny Orlando, Florida this year, and the focus will be to shed light on important digital brand topics for brand owners—specifically brand protection for the global economy. Over 9,500 attendees
Every year, you probably open the windows and doors of your own home, air out the carpets, wipe everything down, vacuum, dust and rid the house of winter. But when was the last time you gave a thorough spring cleaning
Every day in the news, there’s a new cybersecurity infringement reported. With the introduction of new gTLDs, the domain landscape is changing significantly—magnifying issues brand owners were already facing—like cybersquatting and typosquatting. For the sake of business and reputation, companies
by Vincent D’Angelo The latest edition of CSC® Digital Brand Services’ New gTLD Utilization Report shows both the number of .brands and generic top level domains in the Alexa Top 1M increasing by over 30% since our February report. As always,
BrandVerity® recently examined the brand keywords of over 250 popular, consumer-facing U.S. brands for their Q4 2015 report The State of Branded Keywords in Paid Search. The results show how many brands are targets for trademark infringers who bid on and use brand keywords to lead consumers to their imposter sites through paid search results.
BW_Branded-Keywords-Q4-2015Many of these infringing advertisers do not compete directly with the trademark owner; rather, they move traffic to their own websites where they receive compensation for ads they serve. But any traffic that is diverted from your brand’s website can translate into permanently lost revenue. Only an automated brand monitoring solution can give you a clear picture of how your brand is being targeted on different search terms, search engines, and at different times of day.