BrandVerity® recently examined the brand keywords of over 250 popular, consumer-facing U.S. brands for their Q4 2015 report The State of Branded Keywords in Paid Search. The results show how many brands are targets for trademark infringers who bid on and use brand keywords to lead consumers to their imposter sites through paid search results.
BW_Branded-Keywords-Q4-2015Many of these infringing advertisers do not compete directly with the trademark owner; rather, they move traffic to their own websites where they receive compensation for ads they serve. But any traffic that is diverted from your brand’s website can translate into permanently lost revenue. Only an automated brand monitoring solution can give you a clear picture of how your brand is being targeted on different search terms, search engines, and at different times of day.
If you missed our recent webinar summarizing key insights from the ICANN 55 meeting in Marrakech, it is now available for replay.
WebinarReplay_ICANN55In this presentation, CSC®’s director of Policy and Industry Affairs, Gretchen Olive, brings you a summary of the latest domain name and brand protection developments from ICANN 55, including:
–The status of the New gTLD Program (Rounds 1 and 2)
–The IANA Functions Stewardship Transition
–Other topics of critical interest to brand owners everywhere
Working remotely, you most likely go through an authentication process to connect to your company’s network using a dial-up or virtual private network, entering your username, password, and a changing code to gain access. The same thing might happen when
Building a brand requires a solid foundation—without a strategic, broad approach to acquiring domains, your company’s brand could be built on a house of cards. If you want to see a case study in action, consider this: Republican presidential candidate
Cybersquatting is on the rise, with a noted uptick over the past several years. Closely linked to problems such as brand abuse, traffic diversion, counterfeit goods, trademark dilution, phishing attacks, and malware distribution, it can be very costly to brands
by Arnaud Astier How should companies name their main .brand website, investor center, and e-commerce pages? Each could create their own naming strategies independently, or they could collaborate to come up with some common labels and define future naming standards!
If you missed our recent webinar on brand protection and domain name enforcement, it is now available for replay. Looking at 2016 and beyond, the digital space will continue to grow and expand. While this provides brand owners with increasing
by Vincent D’Angelo. The latest edition of CSC’s New gTLD Utilization Report shows .brand launches continuing to pick up speed, more new gTLDs climbing up the Alexa rankings and some interesting examples of new gTLDs in use. We also take
The biggest security threat to companies right now is phishing. Phishing was traditionally a problem for the banking and finance industries, but now it’s a growing threat in other sectors like retail, media, and government. Phishing schemes are designed to
Looking at 2016 and beyond, the digital space will continue to grow and expand. While this provides brand owners with increasing opportunities to interact with consumers, it simultaneously sets the stage for escalating infringement and brand abuse across the digital