Looking at 2016 and beyond, the digital space will continue to grow and expand. While this provides brand owners with increasing opportunities to interact with consumers, it simultaneously sets the stage for escalating infringement and brand abuse across the digital
VIDEO BRIEFS: CSC’s China country manager speaks about the adoption of new gTLDs
CSC Digital Brand Services’ country manager for Greater China, Alban Kwan, spoke with Conventus Law about ICANN’s New gTLD Program—specifically what’s driving their adoption, how using new gTLDs affects search engine optimization (SEO), and how they will compare with country
Will your dot brand help your SEO ranking?
.brand sites have the potential to be better ranked than other TLDs, but it will actually be the brands’ responsibility to make it happen. By Arnaud Astier There have been numerous studies about the potential benefits of new gTLDs and
CSC’s New gTLD Utilization Report – December 2015
by Vincent D’Angelo. Our latest edition of CSC’s New gTLD Utilization Report shows some exciting activity among .brands, with more .brand sites launching and many climbing up the Alexa rankings (including a new entry by Google). We also share some
Europe’s adoption of new gTLDs
by Arnaud Astier What do MAIF, BNP Paribas, the CERN, MANGO, and Sky have in common? They now all use their own new dot brand domain names, or generic top-level domains (gTLDs). After more than three years of a fierce
CSC’s New gTLD Utilization Report – October 2015
by Vincent D’Angelo. The October Special Edition of CSC’s New gTLD Utilization Report shows the pace of .brand registrations accelerating with a 50% increase since our September report. We share further examples of .brands in use and also examine the
Don’t forget to protect your brand in .sex gTLD launch
ICM Registry, the registry that brought us .xxx, .adult, and .porn, is about to launch the last of its four adult-themed gTLDs—.sex. While many brand owners in the western hemisphere may be trying to sneak in a few last vacation
CSC’s New gTLD Utilization Report – July 2015
by Vincent D’Angelo. Our bi-monthly New gTLD Utilization Report comes with a sleek new look and improved usability. We’ve expanded the metrics and analysis around dot brands and have seen a significant increase in dot brand registrations. There have now
Heard the .news?
The .news gTLD will be offered through General Availability in just six days. Media and content organizations should move fast to secure their brands. Launched by Rightside Registry, .news is a potentially interesting opportunity for news, media, and content organizations
WEBINAR: Direct from Buenos Aires – The inside story on the ICANN 53 meeting
Fresh from her visit to this week’s ICANN meeting in Buenos Aires, CSC’s Gretchen Olive will share her insights during an exclusive webinar on July 2.