CSC expert analysis shows that through the first quarter of 2019, .BRAND domain registrations increased by 5%. Simultaneously, there was a 4% increase in the total of active (live) domains—meaning, companies are using their new .BRANDs. The major contributors are customizing their websites for employees as well as customer- and country-specific initiatives.   

The implementation of HTTPS also continues to increase—most recently by 4% on active .BRANDs—including 96% of all .BRANDs in the Alexa Top 1M. The visibility of .BRANDs within the Alexa rankings is also improving.

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Dot Brand Insights—Companies Are Using Their New .BRANDs