The CSC® Dot Brand Insights Report examines dot brand activity in the industry at large. The report looks at the industries using .brands the most—with a lot of activity in the financial, media, construction, and automotive industries.
We’re finding that the competition coupled with high requirements in security and high levels of innovation are major factors that drive adoption. Sources tell us that more .brand websites use the https protocol compared to non-.brand websites—giving these new .brand domains exclusivity and the protection consumers demand.
While more activity is great, .brand owners should be cautious of restrictions on domain names. This edition’s special feature focuses on what .brand owners should be aware of when registering .brand domain names to support marketing efforts—in particular, marketing efforts via social media channels.