World Trademark Review has just released an interesting post on Drawing on data to underpin gTLD strategies – and avoid being scammed featuring some client advice from CSC Digital Brand Services expert, Vincent D’Angelo.

We were very happy to work with Trevor Little and contribute to this piece which starts:

With gTLD sunrises now launching on a regular basis trademark counsel should now be in the process of reviewing their online strategies. WTR previously wrote about the need to assess which gTLDs are of most relevance to your brand, whether for marketing/promotional opportunity or two defensively register in. One industry expert has outlined a data-based approach that can be undertaken.

You can read the full post here if you have a World Trademark Review subscription or free trial.

Interesting post on the importance of a data-driven gTLD strategy