Welsh footballer Gareth Bale has filed a trademark application for his goal celebration in order to print it on a range of new merchandise.
The player, who is currently employed by Tottenham Hotspur in England, celebrates scoring a goal by positioning his hands in the shape of a heart. A trademark application has been filed in hopes that it will be the basis for his new logo.
It was filed at the Intellectual Property Office on March 26th and covers goods such as precious metals, leather and imitations of leather, travelling bags, umbrellas, parasols, harness, saddlery, clothing, footwear and headgear.
The goods will all feature the footballer’s logo, which uses the heart with the number 11 – Bale’s squad number – placed in the centre.
Gareth Bale is listed as the owner of the trademark courtesy of The Stellar Group Limited, a sports management company.
Several footballers have trademarked a brand centred around themselves, with the most famous being David Beckham, who has amassed a fortune from selling a range of branded goods.
It is important for these celebrities to acquire trademarks in order to protect their image and reputation.
For more information on trademarks and brand protection services, please visit Corporation Service Company.