Online Brand Enforcement 2018In the recently published World Trademark Review article, “Going Phishing: Countering Fraudulent Campaigns,” CSC® expert Malia Ladd, global director, Brand Protection and Enforcement, shares why securing digital assets is a MUST—especially considering the October 2017 U.S. Department of Homeland Security Domain-based Message Authentication, Reporting, and Conformance (DMARC) policy and the European Union’s General Data Protection Regulation (2016/679) going into effect May 25, 2018.

Phishing remains the vehicle for corporate data breaches, credit card fraud, and identity theft once links are clicked and corporate passwords are given up. These scams are getting more innovative and costly every year—putting companies on the hook for breach remediation and reputation rebuilding. Educating employees to recognize phishing emails before they click is the first line of defense, but brands don’t have to go about protecting, detecting, and enforcing digital asset rights alone when CSC can help.

This article first appeared in Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment 2018, a supplement to World Trademark Review, published by Globe Business Media Group – IP Division.

To read the article in full, visit cscdigitalbrand.services/en/press-articles.

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Going Phishing: Countering Fraudulent Campaigns