Having a great domain name helps businesses build their brands, it has been claimed.
Writing for Drop Ship, Hope Whitley said domain names are crucial because they are the first thing a consumer finds out about an online organization.
She said having a strong Web address helps make a site more memorable to people as well.
“Identify your primary keywords and place them as close to the front of your domain name as possible,” Ms. Whitley stated.
“A clear domain name that is self-explanatory and lets people know immediately what you are about will increase your chances of being found again if they want to come back.”
Ms. Whitney said there are clear business benefits to firms which select their domain names carefully.
According to a recent report, there were 9.2 million .org domain names registered worldwide at the end of June 2011.