A restaurant was forced to change its name after infringing on a trademark held by the NFL’s Green Bay Packers.
The team owns the rights to the “Titletown” trademark, and chose to defend its intellectual property when the owners of Green Bay Distillery in Ashwaubenon announced the name for their new eatery.
Initially, they were planning to call the restaurant Titletown Distillery, but the football team contacted the owners to inform them of their federally registered trademark, reports the Green Bay Press Gazette.
As a result, a new name was selected for the restaurant: Green Bay Distillery.
Packers Vice President of Administration and General Counsel Jason Wied said the company founders decided to change the name themselves, rather than being forced by the courts.
He noted that the club does not want to stand in the way of local businesses, but reinforced the fact that the trademark is owned by the club.
“That’s what it’s for,” Wied added, referring to the ”Titletown” mark.
“Titletown” is one of several trademarks held by the Packers – others include “Lambeau Field,” “Packers,” and “G.”