With the first Sunrise period for New gTLDs nearly upon us, there remain many questions about how trademark holders can protect their IP rights within the 1,000+ expected New gTLDs.

Writing in Trademark Lawyer Magazine, Gretchen Olive, Director of Policy and Industry Affairs at CSC Digital Brand Services, explains exactly what trademark holders can expect for their rights in New gTLDs.

In her article, entitled “ICANN’s Tangled Web”, Gretchen outlines how to protect your marks with the mechanisms such as the Trademark Clearinghouse, and clarifies ICANN’s “Trademark +50” policy and other Rights Protection Mechanisms.

Download ICANN’s Tangled Web article to learn more about the latest twists and turns in the New GTLD Program.


“ICANN’s Tangled Web”: Understanding Trademark Rights in New gTLDs