Working remotely, you most likely go through an authentication process to connect to your company’s network using a dial-up or virtual private network, entering your username, password, and a changing code to gain access. The same thing might happen when
Your domain strategy: Solid foundation or house of cards?
Building a brand requires a solid foundation—without a strategic, broad approach to acquiring domains, your company’s brand could be built on a house of cards. If you want to see a case study in action, consider this: Republican presidential candidate
On your marks – Tips on how to take action against trademark infringers
With the complexity of digital threats increasing, knowing how other parties are infringing on your trademark and taking action to enforce your rights is critical for maintaining your brand’s integrity. Brands are weakened by trademark infringement. A trademark watching service
UDRP success in 5 steps
Cybersquatting is on the rise, with a noted uptick over the past several years. Closely linked to problems such as brand abuse, traffic diversion, counterfeit goods, trademark dilution, phishing attacks, and malware distribution, it can be very costly to brands
How can dot brand owners help create naming standards?
by Arnaud Astier How should companies name their main .brand website, investor center, and e-commerce pages? Each could create their own naming strategies independently, or they could collaborate to come up with some common labels and define future naming standards!
Webinar Recording: Brand Protection and Domain Enforcement in 2016
If you missed our recent webinar on brand protection and domain name enforcement, it is now available for replay. Looking at 2016 and beyond, the digital space will continue to grow and expand. While this provides brand owners with increasing
CSC’s New gTLD Utilization Report – February 2016
by Vincent D’Angelo. The latest edition of CSC’s New gTLD Utilization Report shows .brand launches continuing to pick up speed, more new gTLDs climbing up the Alexa rankings and some interesting examples of new gTLDs in use. We also take
Key ways to defend against phishing in 2016
The biggest security threat to companies right now is phishing. Phishing was traditionally a problem for the banking and finance industries, but now it’s a growing threat in other sectors like retail, media, and government. Phishing schemes are designed to
VIDEO BRIEFS: CSC’s China country manager speaks about the adoption of new gTLDs
CSC Digital Brand Services’ country manager for Greater China, Alban Kwan, spoke with Conventus Law about ICANN’s New gTLD Program—specifically what’s driving their adoption, how using new gTLDs affects search engine optimization (SEO), and how they will compare with country
Will your dot brand help your SEO ranking?
.brand sites have the potential to be better ranked than other TLDs, but it will actually be the brands’ responsibility to make it happen. By Arnaud Astier There have been numerous studies about the potential benefits of new gTLDs and