Businesses, organizations and individuals should be looking to select a domain name which is easy to remember, it has been claimed.

Thomas Darré Medard Frederiksen, chief operating officer at, said this is possibly the most important point to consider when selecting a domain name, reports

Any selection should be simple to remember, spell and communicate, he suggested.

“A complicated domain name with alternative spellings, for example cars4u, will make it harder for prospective customers to remember and find in search engines,” Mr. Frederiksen said.

“A domain that is harder to find will often result in the web user clicking on competitor sites during the search, leading to a possible drop-off in traffic.”

He claimed that less is more, meaning registrants should keep their domain names clear, simple and to the point.

Under ICANN‘s new generic top level domain name regime, businesses seeking a new web address are set to gain access to a wider range of suffix options.

Keep domain names simple, registrants urged
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