The U.S. Department of the Navy is seeking to obtain the trademark to the term ‘Seal Team.’
A trademark application has been lodged to counter Disney’s ongoing attempts to secure the rights to ‘Seal Team 6.’
Disney filed three applications with the U.S. Patent and Trademark Office on May 3, just two days after Navy Seals conducted a raid on Osama Bin Laden’s compound in Pakistan.
The entertainment firm wants to use the trademark to support a range of products, including toys, games, clothes, entertainment and education services.
However, Disney may not get its way.
Recent attempts to trademark the elite fighting force’s name are believed to have highlighted the value of the trademark to the U.S. Navy, which is now seeking to secure legal rights to related terms.
The service branch claims to have first used the mark on December 31, 1962, and derived a commercial benefit from the term on the same day.