Following the major introduction of new generic Top Level Domains (gTLDs) in 2014 and 2015, many digital brands are now wondering what their next move is regarding their online presence. As a brand owner, do you put all your eggs into the new gTLD basket and secure them before it’s too late, or stick to your current .COM, .ORG or .NET?
Our experts have done the research to get a grip on the situation, and have laid out what the new gTLDs mean to the digital marketplace in the article, “Coming into focus; New gTLD benchmarks for brands,” from the recent issue of World Trademark Review*.
In the piece, CSC® executives Vincent D’Angelo (Director of Global Brand Advisers) and Gretchen Olive (Director of Policy and Industry Affairs) help readers achieve a better understanding of domain registration benchmarks, the effectiveness (or lack thereof) regarding blocking programs and TMCH’s role in the equation. They also discuss various security measures for new gTLDs, stressing that a change in strategy to a more stringent system is the way to go.
>> Download the article to find out more about new gTLD benchmarks and how to navigate the landscape.
>> For more information on our new gTLD solutions, please visit our website.
* This article first appeared in World Trademark Review issue 61, published by Globe Business Media Group – IP Division.