When fraudsters impersonate or use a company’s brand name and logo, they not only infringe on a brand’s intellectual property (IP) rights, but also devalue and dilute the brand, and as a result, cut revenue. That’s why protecting IP is so important to brands across the globe.
In our recent webinar, CSC’s senior brand analyst, Chris Lincoln, was joined by subject matter experts Dr. David Barnett and Lan Huang to explore the key measures and best practices to protect your IP.
You can now listen to this webinar on demand at your convenience, and find out more about:
- The importance of domain monitoring to your brand protection strategy
- Brand and logo abuse, and why brands should care
- What trends experts are seeing, and what it means for your brand
- Solutions to these issues, and their impact