A rapidly-growing digital world has created the perfect storm for the counterfeit economy to flourish. Rogue websites, online auctions, and digital piracy give fraudsters readily available anonymous channels, making conducting their business easier than ever—and business is booming.
It’s scary to think that 5-10% of an almost $12 trillion food and drink market is made up of fake products. Counterfeiters deliberately use fake ingredients or mislabel popular foodstuffs, like olive oil, alcohol, honey, and seafood. Pharmaceuticals are also targeted, with fake ingredients that either don’t treat the ailment, make it worse, or even kill consumers. Really no market is safe. Counterfeit products are also rampant amongst consumer electronics, apparel and accessories, and tobacco too.
The risks of the online counterfeit economy are far and wide. Every brand is affected and needs to understand the impact counterfeit has on their consumers, revenues, and reputations.
Join CSC® on April 27 at 10 a.m. or 2 p.m. ET for a complimentary webinar about the cost of counterfeit goods in the economy. Global Director of Anti-Counterfeit Brand Protection David Franklin will present a sector-by-sector analysis of threats to brands and consumers alike. Find out how these imposter products are putting your consumers and your brand at risk. Stay on for the question and answer session that will give you insight into how to protect your brand.