The domain name has become the latest to sell for a six-figure sum, it has been reported.

According to Practical Commerce, the Web address was purchased by Chad Weinman of Chesterfield, Missouri, at a cost of $700,000.

Weinman told the newspaper that was a premium domain name, and “certainly worthy of a significant sum of money.”

He noted that the domain ranks on the first page of both Google and Yahoo searches, meaning it has the potential to attract a significant online trade.

“When we started negotiations, it was actually the number one result for the keyword ‘running shoes’,” he stated.

“That adds value to the equation and allows us to pay a higher premium for a domain name than we normally would for one that perhaps doesn’t have a ranking.”

The highest sum ever paid for a domain name and associated assets was the $16 million spent on back in 2009. domain name sold for $700,000
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One thought on “ domain name sold for $700,000

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