Business leaders need to think long and hard when selecting a domain name for their website, it has been claimed.

According to the tech news site Geek Sugar, the domain is important as it is how people will come to know and understand the business brand.

As such, selecting a name is “an important step” in the overall branding process.

“You may not have a clear idea of a name yet, so start a list and jot down ideas whenever inspiration strikes,” Geek Sugar urged.

“Keep in mind that your name should be easy to remember and easy to spell, especially for search engine optimization and Google ranking purposes.”

The news provider said that if a company name is hard to search or similar to another blog or business, it will be difficult for it to stand out and be found by consumers online.

Writing for Business 2 Community, Carolina Miranda recently claimed that domain names are essential for companies constructing a website.

Selecting the right domain ‘important for branding’
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