As the first big gifting day of the New Year approaches, brands have every reason to be on their guard. Valentine’s Day is but a heartbeat away. It’s another point in the gifting calendar that retailers, hotels and restaurants love.
Singapore-based company is a leading provider of brand protection services in Asia-Pacific region. CSC is a worldwide leader in providing digital brand services to brand owners, including more than half of the 100 Best Global Brands (Interbrand®). Acquisition enhances CSC’s
In social media, the opportunities for brand promotion are huge – but the risks of brand damage are just as high. Clear guidelines and best practices can actively protect your brands against infringements. Involved in brand protection from the start
By making it possible to interact and collaborate on a massive scale, the social web has transformed the way we work online. But this also puts brand owners at greater risk of IP infringement than ever. Social networks, apps and
by Stina Pilotti Today, many brands’ digital footprints have expanded beyond domains to include social media and mobile apps. But these channels, run as they are by many different vendors, lack central regulation. How can brand owners enforce their rights
It’s always been difficult to protect your intellectual property. But now that people experience your brand online in more and more ways—for example via social media handles and mobile apps as well as domain names—it’s harder still. How do you
The latest edition of CSC Digital Brand Services’ newsletter, The Brand Bulletin, is now available for download. In our feature story, “Too Much to Watch?” we focus on how to develop and implement an effective monitoring strategy to protect your
A leading Indian politician has described social media as the “largest ungoverned space on Earth”. Union information and broadcasting minister Manish Tewari believes social networking sites need some form of universal rules, the PTI agency reports. He suggested that more
Social media has become a prominent staple of the internet and has forced companies to look at the way they and their employees communicate with others. For example, many firms put a social media policy in place for staff to
Companies need to have a social media policy in place. This is according to Nigel Miller, a partner at law firm Fox Williams, who noted these networks are a great way to engage customers and add value to brands. However,
