The September edition of CSC® Digital Brand Services’ New gTLD Utilization Report shows 14,098 generic top level domains have broken through to make the Alexa Top 1M list, up 19% since our last report. As always, we continue to share
New gTLD benchmarks: How do your brands compare?
Following the major introduction of new generic Top Level Domains (gTLDs) in 2014 and 2015, many digital brands are now wondering what their next move is regarding their online presence. As a brand owner, do you put all your eggs
CSC’s New gTLD Utilization Report – May 2016
This special edition of the CSC® Digital Brand Services’ New gTLD Utilization Report coincides with the International Trademark Association (INTA) Annual Meeting, giving you insight into how new gTLDs are being used, including the 90 active .brands. The number of
The URS: What is it good for?
Despite the Internet Corporation for Assigned Names and Number (ICANN) introducing the Uniform Rapid Suspension (URS) system to help brand owners enforce their rights in the new generic top-level domains (gTLDs), the numbers so far suggest that it has not
Join us in Orlando
The International Trademark Association’s (INTA) 138th Annual Meeting will be in sunny Orlando, Florida this year, and the focus will be to shed light on important digital brand topics for brand owners—specifically brand protection for the global economy. Over 9,500 attendees
How to adapt your enforcement strategy for the new domain era
Every day in the news, there’s a new cybersecurity infringement reported. With the introduction of new gTLDs, the domain landscape is changing significantly—magnifying issues brand owners were already facing—like cybersquatting and typosquatting. For the sake of business and reputation, companies
The state of branded keywords in paid search
BrandVerity® recently examined the brand keywords of over 250 popular, consumer-facing U.S. brands for their Q4 2015 report The State of Branded Keywords in Paid Search. The results show how many brands are targets for trademark infringers who bid on and use brand keywords to lead consumers to their imposter sites through paid search results.
BW_Branded-Keywords-Q4-2015Many of these infringing advertisers do not compete directly with the trademark owner; rather, they move traffic to their own websites where they receive compensation for ads they serve. But any traffic that is diverted from your brand’s website can translate into permanently lost revenue. Only an automated brand monitoring solution can give you a clear picture of how your brand is being targeted on different search terms, search engines, and at different times of day.
Webinar Recording: Key insights from ICANN 55
If you missed our recent webinar summarizing key insights from the ICANN 55 meeting in Marrakech, it is now available for replay.
WebinarReplay_ICANN55In this presentation, CSC®’s director of Policy and Industry Affairs, Gretchen Olive, brings you a summary of the latest domain name and brand protection developments from ICANN 55, including:
–The status of the New gTLD Program (Rounds 1 and 2)
–The IANA Functions Stewardship Transition
–Other topics of critical interest to brand owners everywhere
1, 2, 3 Factor Authentication – Are Your Domains Secure?
Working remotely, you most likely go through an authentication process to connect to your company’s network using a dial-up or virtual private network, entering your username, password, and a changing code to gain access. The same thing might happen when
Your domain strategy: Solid foundation or house of cards?
Building a brand requires a solid foundation—without a strategic, broad approach to acquiring domains, your company’s brand could be built on a house of cards. If you want to see a case study in action, consider this: Republican presidential candidate