Dot brands should understand that they themselves hold the true value of their Top Level Domain (TLD). When companies sell their rights to a TLD, they give up all control over the space.
The CSC® Dot Brand Insights Report examines dot brand activity in the industry at large. The report looks at the industries using .brands the most—with a lot of activity in the financial, media, construction, and automotive industries. We’re finding that
The September edition of CSC® Digital Brand Services’ New gTLD Utilization Report shows 14,098 generic top level domains have broken through to make the Alexa Top 1M list, up 19% since our last report. As always, we continue to share
This special edition of the CSC® Digital Brand Services’ New gTLD Utilization Report coincides with the International Trademark Association (INTA) Annual Meeting, giving you insight into how new gTLDs are being used, including the 90 active .brands. The number of
by Vincent D’Angelo The latest edition of CSC® Digital Brand Services’ New gTLD Utilization Report shows both the number of .brands and generic top level domains in the Alexa Top 1M increasing by over 30% since our February report. As always,
by Arnaud Astier How should companies name their main .brand website, investor center, and e-commerce pages? Each could create their own naming strategies independently, or they could collaborate to come up with some common labels and define future naming standards!
by Vincent D’Angelo. The latest edition of CSC’s New gTLD Utilization Report shows .brand launches continuing to pick up speed, more new gTLDs climbing up the Alexa rankings and some interesting examples of new gTLDs in use. We also take
.brand sites have the potential to be better ranked than other TLDs, but it will actually be the brands’ responsibility to make it happen. By Arnaud Astier There have been numerous studies about the potential benefits of new gTLDs and
by Vincent D’Angelo. Our latest edition of CSC’s New gTLD Utilization Report shows some exciting activity among .brands, with more .brand sites launching and many climbing up the Alexa rankings (including a new entry by Google). We also share some
by Arnaud Astier What do MAIF, BNP Paribas, the CERN, MANGO, and Sky have in common? They now all use their own new dot brand domain names, or generic top-level domains (gTLDs). After more than three years of a fierce