Dot brands should understand that they themselves hold the true value of their Top Level Domain (TLD). When companies sell their rights to a TLD, they give up all control over the space.
The CSC® Dot Brand Insights Report examines dot brand activity in the industry at large. The report looks at the industries using .brands the most—with a lot of activity in the financial, media, construction, and automotive industries. We’re finding that
The September edition of CSC® Digital Brand Services’ New gTLD Utilization Report shows 14,098 generic top level domains have broken through to make the Alexa Top 1M list, up 19% since our last report. As always, we continue to share
If you missed our recent webinar summarizing key insights from the ICANN 55 meeting in Marrakech, it is now available for replay.
WebinarReplay_ICANN55In this presentation, CSC®’s director of Policy and Industry Affairs, Gretchen Olive, brings you a summary of the latest domain name and brand protection developments from ICANN 55, including:
–The status of the New gTLD Program (Rounds 1 and 2)
–The IANA Functions Stewardship Transition
–Other topics of critical interest to brand owners everywhere
by Vincent D’Angelo. The latest edition of CSC’s New gTLD Utilization Report shows .brand launches continuing to pick up speed, more new gTLDs climbing up the Alexa rankings and some interesting examples of new gTLDs in use. We also take
.brand sites have the potential to be better ranked than other TLDs, but it will actually be the brands’ responsibility to make it happen. By Arnaud Astier There have been numerous studies about the potential benefits of new gTLDs and
by Vincent D’Angelo. Our latest edition of CSC’s New gTLD Utilization Report shows some exciting activity among .brands, with more .brand sites launching and many climbing up the Alexa rankings (including a new entry by Google). We also share some
by Arnaud Astier What do MAIF, BNP Paribas, the CERN, MANGO, and Sky have in common? They now all use their own new dot brand domain names, or generic top-level domains (gTLDs). After more than three years of a fierce
by Vincent D’Angelo. The October Special Edition of CSC’s New gTLD Utilization Report shows the pace of .brand registrations accelerating with a 50% increase since our September report. We share further examples of .brands in use and also examine the
ICM Registry, the registry that brought us .xxx, .adult, and .porn, is about to launch the last of its four adult-themed gTLDs—.sex. While many brand owners in the western hemisphere may be trying to sneak in a few last vacation