New extensions – how to cope and decide what to register?

You may be wondering why the sudden need to expand the already rich 700+ portfolio of existing extensions, and who is driving this anyway? The registries? ICANN? Or is it public demand? Well as these things go, the answer is never that simple, and in short it’s a little bit of everyone. In the mean time, here are a few pointers in managing this onslaught on new extensions. First of all decide which ones are an opportunity for you and which ones are a threat.