CSC Digital Brand Services’ country manager for Greater China, Alban Kwan, spoke with Conventus Law about ICANN’s New gTLD Program—specifically what’s driving their adoption, how using new gTLDs affects search engine optimization (SEO), and how they will compare with country
.brand sites have the potential to be better ranked than other TLDs, but it will actually be the brands’ responsibility to make it happen. By Arnaud Astier There have been numerous studies about the potential benefits of new gTLDs and
By Vincent D’Angelo With over 200 launches scheduled in the coming months, the New gTLD program is gaining momentum fast. One of the key questions that online marketers face is how New gTLDs will impact consumer behavior, search and SEO.
Businesses seeking to attract new customers via search engine optimization (SEO) need to select an appropriate domain name, it has been claimed. Writing for Search Engine Land, Chris Sherman said domain names are “a crucial element” for capturing clicks and