Trademarks – the hot topic for 136 years

We’re just weeks away from the annual congregation of trademark experts. This year Hong Kong hosts the International Trademark Association meeting. And it’s the first – as well as being the 136th.

HongKongThis is the first time the association will have held its main event of the year in Asia. But the longevity of the group – which was incorporated in 1878 – also shows that trademark issues have been a central part of international business for longer than all our lifetimes. But how things have changed. The digital environment makes trademark protection more interesting and more challenging with every new development.

CSC Digital Brand Services is honored to be attending this inaugural INTA annual meeting in Hong Kong from May 10 to 14. Our specialists from Asia, Australia, Europe, and the U.S. will be available to discuss developments in online brand protection and advise on protecting trademarks globally, both online and offline. We’ll also have updates on how to respond to the opportunities and threats presented by new gTLDs. CSC’s Asia-Pacific experts will provide their perspectives on regional and local market trends and solutions.

So if you’d like to join us at the largest trademark event in the world, we’d be delighted to see you at booth #215.

And if you’d like to arrange a specific time to meet with a CSC expert, simply request a meeting here.