Cybersquatting is on the rise, with a noted uptick over the past several years. Closely linked to problems such as brand abuse, traffic diversion, counterfeit goods, trademark dilution, phishing attacks, and malware distribution, it can be very costly to brands and reputations if ignored.
And without signs of abating, it’s important for brands to address cybersquatting and protect their trademarks in the domain space before it’s too late. The Uniform Domain-Name Dispute-Resolution Policy (UDRP) continues to be an important tool to utilize when someone is abusing your brand online.
CSC® Digital Brand Services enforcement experts have successfully filed more than 800 UDRP cases for clients around the world. Here, they share five best-practice tips for ensuring UDRP success.
- Pick your battles.
Prioritization should be a key part of any brand protection strategy, and it is the best way to ensure efficient online enforcement by allowing you to focus on the infringements that matter most. - Determine whether the registrant has rights.
It is not enough to demonstrate that you have rights to the domain—it must also be clear that the registrant does not. A thorough investigation is critical in making this determination. - Don’t underestimate the value of the cease and desist letter.
Something as simple as sending a C&D letter tailored to the facts of the case, or in the appropriate language, can make a big difference. - Be thorough when preparing your complaint.
It’s not unusual to see complaints denied, mainly because they were poorly prepared without a proper understanding of rules, requirements, and case precedent. - Keep track of the process.
It’s important to track and respond to all communications from the dispute-resolution provider.
>> Read the full guide
To learn more about a successful UDRP application, download CSC’s complimentary best practice guide here.
>> More advice
If you would like advice on the merits of using the UDRP vs URS to battle infringement across the new gTLDs, please visit our website or contact us at dbservices@cscglobal.com.