A private college being set up in London, UK, is facing official objections to its bid to trademark its name, it has been reported.

The New College of the Humanities, which has been founded with the participation of some of the world’s best-known academics, submitted a proposal to trademark its title last May, the BBC said.

But the Intellectual Property Office (IPO), the body responsible for registering such names in the UK, has objected to the proposal.

The New College of the Humanities says it is planning to resubmit its name and is confident of a successful application, the BBC said.

The IPO did not give reasons for its objection.

The college was quoted as saying that it would “reapply to trademark its name in due course and we expect a reapplication to be successful”, adding that it had “applied for its name to be trademarked before it launched and before it had been used.”

UK College faces opposition in trademark bid
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