The U.S. Patent and Trademark Office (USPTO) will hold this year’s National Trademark Expo in Alexandria, Virginia, it has been announced.

Scheduled to take place on October 14 and 15, the event is designed to educate the public about the value of trademarks in the global marketplace.

A variety of exhibitors will converge on USPTO’s headquarters to showcase their trademarks through educational stands and presentations.

Two key themes of the 2011 expo will be “Unusual Trademarks” and “Evolution of Marks,” with workshops on the topics running over the weekend.

Organizations wishing to participate in the National Trademark Expo — specifically those with federally-registered trademarks — must submit an application to USPTO by June 15 as space is limited.

Applicants will be evaluated on the basis of brand recognition, the educational value of the proposed exhibit and category diversity.

Successful bidders will be notified by July 15 and invited to confirm their attendance at the show.

The USPTO advises the U.S. government on intellectual property (IP) policy, protection, and enforcement. In addition, the agency promotes stronger and more effective IP protection around the world.

USPTO announces 2011 Expo
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