A number of parties are set to benefit greatly from the introduction of generic top level domain names (gTLDs), it has been claimed.
Writing for Business 2 Community, domain name lecturer Naseem Javed suggested that mobile and social media culture will be two of the biggest winners from the new regime.
The Internet Corporation of Assigned Names and Numbers is currently welcoming applications for gTLDs, and will continue to do so until April 12th 2012.
Mr. Javed suggested that the “digitally armed, free-roaming nomads, thinkers and revolutionaries living off free Apps” will love generic domain names.
Equally, those “high on ‘almost-free-deals’ options, and those who are “social chatting to death” will warmly welcome the launch of new domain names, he claimed.
Likewise, the “new world of connected populous” claiming to be member of the ‘global social clubs’ are likely to embrace the internet naming changes.
However, other parties such as the Association of National Advertisers have criticized the launch of new gTLDs, claiming they will have few branding benefits for businesses.