The WWW was not initially designed to support security, because it wasn’t intended to be the basis for so much business (the WWW was not originally built for use by the general public). But with the heavy reliance on online content for consumer consumption came cyber criminals who aim to disrupt eCommerce for political and personal gain. Domain name system (DNS) cache poisoning, domain hijacking, and email spoofing—as well as distributed denial of service attacks and phishing—are rampant. No brand is safe.
CSC explains the DNS look up system, and how brands can protect not only themselves, but the WWW at large.
Today, companies rely heavily on the internet to run their business—through websites advertising their products and services, and through email, telecommunications, customer chat services, and other network-based services—and security is essential.
>> Download our latest Dot Brand Insights Report which features how .BRAND owners can leverage the power of their .BRANDs to overcome security threats.