The Cost of Online Counterfeiting for Consumer Electronics Brands
As the digital world continues to expand and become a bigger part of our daily lives, counterfeiters around the world are looking to take advantage of our reliance on consumer electronics. But what does that mean to your business, particularly from an online perspective, where cyber criminals are constantly lurking, looking to threaten your brand and your bottom line?
With bad actors fueling an industry predicted to eclipse $3 trillion (U.S.) by 2020, there are questions you need to ask:
- Where is there online activity that affects your brand?
- What are people saying about your brand online and is it true?
- What are the biggest risks, and which are most threatening to your business not attaining its goals?
Our complimentary paper, titled “The Online Counterfeit Economy: Consumer Electronics,” takes a look at the current state of counterfeiting in this industry, and maps out four steps to protect your brand from threats.
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