The Cost of Online Counterfeiting for Apparel & Accessory Brands
The fast-moving consumer goods (FMCG) sector suffers greatly when it comes to counterfeiting, with pharmaceuticals, consumer electronics, food and drink, tobacco and apparel and accessories being most affected, costing firms millions in revenue and countries billions in lost tax revenues.
By the numbers, the apparel and accessories market makes up the lion’s share of all counterfeit shipments globally – little surprise when the demand for items like fake designer clothes and counterfeit handbags continues apace.
In this short guide, we take a closer look at counterfeiting in the apparel and accessories market and offer advice on where to start with your brand protection strategy and appropriate anti-counterfeiting solutions.
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