CSC Digital Brand Services

Paid Search Monitoring

Detecting and reporting ads that infringe on your brand

Customers search for your brand when they’re ready to buy. They head to their favorite search engine and type in your brand name or some variation of it. But partners, fraudsters, and competitors can run their own ads using your brand terms—directing your customers to their sites using paid search to guarantee their web link shows up at the top of the list instead of yours.

To ensure that customers reach your site—and that the ads they see are consistent with your brand image—you need paid search monitoring. This ensures you know who is bidding on your terms, when, and how. Offered in partnership with BrandVerity®, Paid Search Monitoring from CSC® detects and reports on the ads that matter most to your brand.

CSC Paid Search Monitoring detects a broad spectrum of brand abuse that includes:

  • Unauthorized trademark bidding by affiliates, partners, and third parties
  • Affiliate hijacking
  • Ads that misrepresent or harm your brand (e.g., excessive discount language)
  • Malicious advertising (e.g., phishing and malware)

Benefits
Only an automated solution can give you a clear picture of how your brand is being targeted on different search terms, search engines, and at different times of day. Paid Search Monitoring from CSC helps you find the ads that are costing you traffic and damaging your brand.

With our customized brand monitoring, now you can:

  • Set the rules. Customized monitoring rules match your process and the search engines’ trademark policies
  • Catch violations. Monitor your choice of branded keywords and automatically receive alerts about infringements
  • Take action. Includes tools for directly contacting affiliates, and for taking down third-party abuse

Our paid search monitoring and protection includes:

  • Monitor across Google®, Google MobileTM, BingTM, Bing MobileTM, Yahoo!®, AOL®, Baidu® and Sogou® in China, and Yandex® in the Russian Federation
  • Offer monitoring in more than 35 countries
  • Customize daily or weekly email alerts
  • Integrate a custom trademark takedown process with Google and Microsoft® for Adwords abuse and the expedited removal of trademark-infringing advertisements
  • Fully track the success rate, search engine feedback, and detailed responses through our customized enforcement process
  • Download ad screenshots and CSV files of all ad data

For more information on malicious advertising or malvertising) protection, please complete the form to the right.

Read more

Blog: The latest news in digital brand protection
Article: Online Brand Enforcement 2017 - Mobile apps help the commercial world go around
Relevant: The state of branded keywords in paid search

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