Get a handle on your brand’s social media reputation
Social media sites are largely unregulated, and profiles are free and easy to set up. Scammers are taking advantage of this and can direct traffic away from your brand. Because it’s so easy to gain likes and pay for fake reviews, counterfeit sales of your brand name goods is also prevalent. This fast-growing virtual-communication realm is exploding with information about your brand, so it’s also possible to track what people are saying—the good, bad, and the ugly.
What CSC offers
CSC can help you proactively register social media usernames and manage all your social media assets in one place. With your social media credentials secured and centralized, you can be sure your social presence is protected. And when infringing content or usernames are detected, CSC’s online Enforcement Team is there to help you enforce your rights. Our secure Social Media Monitoring service also identifies, tracks, and consolidates all social media mentions of your brands and trademarks.
- Social media username registration and portfolio management offers effective, worry-free registration and maintenance of vanity URLs. CSC’s web-based portfolio management platform provides a central and secure database for all of your social media account registration information alongside your domain names and other digital assets.
- Social media abuse prevention. Our Enforcement Team is well-versed in navigating the complexities of content removal, which varies from platform to platform, but is available across many of the bigger social media networks despite a general lack of governing.
- Social media brand monitoring. CSC Social Media Monitoring helps you discover what consumers are saying about your brands. This service provides focused, detailed reporting on all social media mentions of your brands and trademarks—from online posts, to blogs, tweets, articles, and other social media mentions.
Our Brand Advisory Team provides complimentary advice and analysis to ensure that your brand and intellectual property are protected on social media. We:
- Develop a username registration strategy, including recommendations for future-proofing usernames
- Centralize and safeguard the management of your social media usernames
- Formulate a social brand monitoring program
- Create a framework for mitigating different types of brand abuse detected on social media
We're ready to talk
If you’d like to talk through which of our social media monitoring and protection services would be right for your brand or corporation, complete the form on the right for a free consultation.
Read more about social media monitoring
- Blog: The latest news in digital brand protection
- Relevant: Twishing is the new phishing
- The Brand Bulletin: Watch the Right Thing - Getting the Most Out of Your Digital Monitoring Budget