CSC Digital Brand Services

The State of Branded Keywords in Paid Search

BrandVerity's Q4 2015 Report

BrandVerity’s Q4 2015 Report

BrandVerity® examined the branded keywords of over 250 popular, consumer-facing U.S. brands for their Q4 2015 report The State of Branded Keywords in Paid Search. The results show how many brands are targets for trademark infringers who bid on and use brand keywords to lead consumers to their imposter sites through search results—aka paid search advertising fraud.

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