CSC Digital Brand Services Case Studies

Case Study - Air China Limited

Summary:

Air China Limited is China’s only national flag carrier and a member carrier of the world’s largest airline network - Star Alliance. It was also the airline partner of the Olympics Beijing 2008. It is a Chinese carrier with the highest brand value in China’s airline industry – according to the evaluation done by the World Brand Lab in June 2016, our brand value reached RMB 115.689 billion. We are in a leading position in China in terms of passenger transportation, cargo transportation and related services.

Challenge:

A growing digital footprint. Initially, Air China had a large volume of digital assets scattered globally, but that became increasingly difficult for them to effectively manage on their own, putting their brands at risk. “In many instances, choosing the legal route to purchase domain names from non-trademark owners would have taken quite a bit of time and money.

"We are very satisfied with CSC Digital Brand Services as our preferred domain name manager, and highly recommend them to anyone looking for top-quality domain name and DNS solutions and services."

--Brian Huang eCommerce assistant manager, Sales, Air China Limited.

Solution:

That’s why the CSC Digital Brand Services Domain Name Acquisition service was the right choice for us,” adds Huang. “It provides Air China with the convenience we need to effectively overcome various challenges associated with brand asset procurement and protection.”

Results:

Engaging CSC Digital Brand Services has allowed Air China to focus on their core business—international flights—while effectively tackling the brand challenges that confront them. “As a result, our productivity and performance has increased. Moreover, defined by mutual trust and cooperation, our partnership with CSC Digital Brand Services has blossomed over the years,” says Huang. “We are very satisfied with CSC Digital Brand Services as our preferred domain name manager, and highly recommend them to anyone looking for top quality domain name and DNS solutions and services.”

 

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