CSC Digital Brand Services Case Studies

Case Study - JD.com eCommerce

Summary:

As China’s largest ecommerce platform by revenue, JD.com offers a world-class set of online retail services to its legion of users, who now number close to 200 million in total. As a technology-driven company, JD.com has focused considerable effort in developing a robust and scalable platform which not only supports the company’s rapid growth but also allows it to provide cutting-edge technology and services to its partners and customers.

"As a renowned eCommerce company in China, the domain name is a very important intangible digital asset for JD.com; it’s an essential component for the eCommerce business we conduct online. We needed a professional and efficient domain name service provider to protect our intellectual property and the personal information of our customers—essentially securing our digital assets against all types of cyber attacks. Collaborating with CSC® Digital Brand Services has given JD.com the security our eCommerce site demands, coupled with expert guidance in strategic domain name registration—including new generic top level domains—cyber security, domain name divestiture, and Secure Sockets Layer (SSL)certificate management. The strategic direction from CSC Digital Brand Services has enabled us to carry out domain name registration and online brand protection more efficiently. They truly are our trusted partner."

--Judy Fan, senior manager, Intellectual Property Rights, Legal, JD.com

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