In our February 2020 Dot Brand Insights Report, our experts look at the increase in the number of .BRAND domain name registrations and the steady climb of domains under management (DUM)—including what industry is responsible for a 200% DUM count.
One of the biggest challenges for companies is .BRAND activation. This report provides six steps for .BRAND activation, with accounts from global companies who have already gone through the initial process and continue to work hard to keep their .BRAND relevant.
It also includes an interesting story of how .google came about and how Google® has showcased their corporate values separate from their suite of products and services using their .BRAND.
Download the report now by completing the form on the right.