Protecting the entertainment industry from fraudsters and reputation mongers
The digital revolution has had a huge impact on the media and entertainment industry. But while the move to digital makes marketing instant and accessible, it also gives cybercriminals and hacktivists more avenues to create havoc and damage reputations. And when brand reputation means everything, a connected approach to brand protection is what’s needed.
Online threats media and entertainment companies need to be aware of:
- Trademark infringements
- Cybersquatting and domain name abuse
- Reputation damage
- Pay-per-click fraud
- Phishing threats
- Fraudulent mobile apps
- DDoS attacks
Developing a comprehensive digital brand strategy
Protecting your brand online requires a strong digital brand strategy that connects legal, IT, and marketing teams. CSC works with you to consolidate and secure your digital assets, so you can manage them effectively, while optimizing your portfolio to support your marketing efforts. We help your legal team monitor your brand for threats across the digital channels, and take action against serious infringements.
CSC® Digital Brand Services works with many leading media and entertainment organizations, and offers:
- Robust security to protect your valuable digital assets. CSC’s strategic advisors work with you to consolidate and optimize your portfolio of domain names and other digital assets, ensuring the highest level of control and security. For your critical domains, we offer two-factor authentication and multiple locks to protect them from unauthorized changes.
- Comprehensive DDoS and phishing protection. We partner with leaders in the field to ensure your DNS is protected and the risk of phishing is minimized. Our partnership with Neustar® provides the most robust DNS infrastructure on the planet, with ample bandwidth in the event of a DDoS attack. For phishing protection, we monitor email for fraudulent activity and our in-house teams detect and takedown fraudulent websites as quickly as possible.
- Consistent monitoring of your brand across digital channels. CSC helps you identify cases of brand abuse, trademark infringement, and lost revenue across the web, including search engines, mobile app stores, and online marketplaces. We can also identify, track and consolidate all social media mentions of your brands and trademarks.
- Full spectrum of enforcement services. We offer the widest range of online brand enforcement services available today. Our success rate for recovering digital assets, removing infringing content, and enforcing takedowns is exceptional.
- Video case study: SAS Scandinavian Airlines
- Blog: The latest news in digital brand protection
- Brand Bulletin: Core strength – Better domain strategies for IT, marketing and legal departments
- Article: Managing Your Global Online Brand Portfolio