To get the best return on investment from your digital property, it’s important to ensure that your portfolio is working hard for your brand. CSC® can help you determine the optimum mix of digital assets—including domain names, .brand, other new generic top level domains (gTLDs), and social media handles—creating a strategy that ensures traffic is driven to your core web properties and your brand is protected.
Our Brand Advisory Team uses data-driven analysis to identify key gaps in your domain portfolio, suggest domains that can be safely lapsed to free-up budget, and ensure you are optimizing your investment. They can also advise on how to make the most of secure sockets layer (SSL) certificates to secure your online transactions and boost SEO. Finally, we help ensure your digital IP resolves to relevant content and is measured properly to report on ROI.